Pages

Monday, October 15, 2012

A Conversation with Leyla Guido, AIFD. Floral Design Inspiration Series

When I chose my wedding flowers, I wanted something that would be more than just a wedding decoration.  I wanted a bouquet that would speak to me and that would make me feel like there was a real connection between the romanticism of the occasion and the wedding flowers themselves.  That is when I discovered that wedding arrangements do have some sort of personality, which is often given by the floral designer that created them in the first place. Because of that, I decided to chat with our senior floral designer, Leyla Guido, who shared with me some interesting aspects of one of our best seller flower sets, the Mini Callas Collection.

Orange Mini Callas
What you will find in the following lines is how these flowers came to be what they are today, and how they have spoken to the brides who have chosen them as their wedding flowers. This is what Leyla shared with us:

Q: We are curious, what is it like to be a wedding flower designer?
A: It is a very satisfying job! In order to be a wedding flower designer, the artist needs to listen and be ready to please the most challenging bride, as well as to be a source of inspiration for the most relaxed one.

Q: What do you love the most about your job?
A. I love the fact that I get to experiment with new trends in floral design on a regular basis. Innovation is what I enjoy the most!

Q: When you were thinking about this wedding collection, what made you choose these flowers?
A: Mini callas are trendy, elegant, and have a great array of colors to choose from. This gives them a very unique versatility and that is why many brides have chosen these collections for their wedding decoration.



Q: In your opinion, what kind of feelings do these flowers inspire?
A: Mini Callas inspire happiness and beauty. You do not need to have too many of them in a bouquet to transmit these types of emotions.

Q: As for the accessories you incorporated in this collection, do they have a special meaning or purpose?
A: Any accessories that I incorporate into any collection will complement the wedding color, and the kind of flowers, without overshadowing the flowers themselves.

Q: If you could define this collection in one word only, what would it be?
A: ELEGANCE!



Q: What made you think that brides would like to use these flowers for their weddings?
A: The minimalism that the current event-decoration trends demand, makes mini callas a perfect match for a simple, yet elegant wedding.

Q: From your perspective, what makes this collection a great choice for brides?
A: This collection comes in different colors and provides an elegant without using too many flowers. Therefore, it is a great choice for any contemporary bride! 



Q: What would you say to a bride who has not considered using this collection for her wedding?
A: I will suggest complementing any other flower idea that she may have with the centerpieces from this collection, as they are very elegant and charming!

Q: Did you encounter any missteps or difficulties while trying to put together the collection you envisioned?
A: No, I didn't. It was rather a very pleasant process, especially because mini callas are available year round!



Q: What would you say to a bride who has not considered using this collection for her wedding?
A: I would suggest complementing any other flower idea that she may have with the centerpieces from this collection, as they are very elegant and charming!

Q: Did you encounter any missteps or difficulties while trying to put together the collection you envisioned?
A: No, I didn't. It was rather a very pleasant process since mini callas are available year-round!

Q:What other accessories do you think a bride can incorporate in order to complement or make this collection stand out?
A: I will suggest a nice low cut square vase with color stones for the centerpieces.



Q: Did you have to change this collection from the original design, as you were putting it together?
A: Yes, I removed some other flowers that I was planning to mix within the collection. After I reviewed the assortment of colors available and the elegant beauty that mini callas display by themselves, I decided to modify the collection from my original idea.

Q: What would be your ideal setting for this wedding collection?
A: An outdoor wedding would be a delightful use of these flowers.

Q: Looking back at when you started to design this collection, is there anything you would have done differently in terms of design, materials or flowers?
A: I would have loved to incorporate some Swarovski crystals in the bridal bouquet


Q: What was the easiest part of designing this collection? Was it choosing the colors, greenery, or types of flowers?
A: The easiest part was selecting the kind of flowers, since mini callas are great to work with!

Q: If you could give a bride any general wedding advice, what would it be?
A: It would be a two-part piece of advice: 
BUY YOUR WEDDING FLOWERS WITH 100 % CONFIDENCE FROM BRIDESIGN.COM. Plus, RELAX AND ENJOY YOUR VERY SPECIAL DAY...EVERYTHING WILL BE FINE!


Stay tuned for more Floral Design Inspiration Series and let us know what you think about this gorgeous collection! Would you use it for your wedding?...

-Adriana Hudson.

0 comments:

Post a Comment